First, Malena proved that that love was impossible between a Beauty and an Average Joe. Then Larissa proved that love was impossible between a Beauty and an Average Joe. Currently, Adam Mesh is in the process of trying to prove that love is possible between an Average Joe and a Plain Jane. The next permutation is logical enough, so next fall, NBC will unleash "Plain Jane" on an unsuspecting nation.

"We asked ourselves, why should the Average Joes have all the fun?" says NBC President of Primetime Development Kevin Reilly, addressing a panel of advertisers.

Dubbing NBC "The Equal Opportunity Network," Reilly says that the production team behind "Average Joe," Andrew Glassman and Stuart Krasnow, is planning to give the format a hunky spin.

One beefy perfect man would be surrounded by a bevy of normal looking women and he will be asked to let love rather than his libido be his guide. It almost goes without saying that there will be twists and it stands to reason that he will, at some point, be tempted by the lure of some not-so-average ladies.

The first "Average Joe" averaged more than 12.5 million viewers following its November premiere. "Average Joe: Hawaii," shot before the original aired, saw that viewership drop to around 11.1 million following its January launch. The latest permutation, "Average Joe: Adam Returns," has dipped to just under 10 million.

All three "Average Joe" miniseasons have attracted the upscale viewers NBC craves and the network has already set aside the Monday 10 p.m. ET time slot for future installments, though that slot could be used as a launching pad for other dramas when there isn't an "Average Joe" at hand.